Words

Words

Asan Ahmed

Asan Ahmed

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Photos

BlueGreen

BlueGreen

Date

Date

24th of June, 2024

24th of June, 2024

A list of 170+ examples of brand values to inspire you

A list of 170+ examples of brand values to inspire you

A list of 170+ examples of brand values to inspire you

You likely understand what is essential for your business, but articulating those ideas can sometimes be challenging. That's why I've compiled this list of brand values to inspire and guide you on your journey.

You likely understand what is essential for your business, but articulating those ideas can sometimes be challenging. That's why I've compiled this list of brand values to inspire and guide you on your journey.

You likely understand what is essential for your business, but articulating those ideas can sometimes be challenging. That's why I've compiled this list of brand values to inspire and guide you on your journey.

Communicate with precision.

Communicate with precision.

Communicate with precision.

While the list below is filled with ideas, we encourage you to transform these seemingly generic words into reflections of your unique business spirit. If a word like “reliability” resonates with you, delve into its significance. Ensure you can articulate how your brand embodies such a value.


Coca-Cola beautifully encapsulates its brand values, enhancing each one with a meaningful phrase that highlights what truly matters to them.

  • Leadership: The courage to shape a better future.

  • Collaboration: Leverage collective genius.

  • Integrity: Be real

  • Accountability: If it is to be, it’s up to me.

  • Passion: Committed in heart and mind.

  • Diversity: As inclusive as our brands.

  • Quality: What we do, we do well.


Coke, as a massive brand, embodies bold statements like “shape a better future,” perfectly aligning with its image. Small businesses, however, can thrive without such grand claims. Embrace authenticity by focusing on what you genuinely do. Reflect on how you positively impact your customers' lives, no matter the scale. Let the passion for delivering quality service drive your mission.

While the list below is filled with ideas, we encourage you to transform these seemingly generic words into reflections of your unique business spirit. If a word like “reliability” resonates with you, delve into its significance. Ensure you can articulate how your brand embodies such a value.


Coca-Cola beautifully encapsulates its brand values, enhancing each one with a meaningful phrase that highlights what truly matters to them.

  • Leadership: The courage to shape a better future.

  • Collaboration: Leverage collective genius.

  • Integrity: Be real

  • Accountability: If it is to be, it’s up to me.

  • Passion: Committed in heart and mind.

  • Diversity: As inclusive as our brands.

  • Quality: What we do, we do well.


Coke, as a massive brand, embodies bold statements like “shape a better future,” perfectly aligning with its image. Small businesses, however, can thrive without such grand claims. Embrace authenticity by focusing on what you genuinely do. Reflect on how you positively impact your customers' lives, no matter the scale. Let the passion for delivering quality service drive your mission.

While the list below is filled with ideas, we encourage you to transform these seemingly generic words into reflections of your unique business spirit. If a word like “reliability” resonates with you, delve into its significance. Ensure you can articulate how your brand embodies such a value.


Coca-Cola beautifully encapsulates its brand values, enhancing each one with a meaningful phrase that highlights what truly matters to them.

  • Leadership: The courage to shape a better future.

  • Collaboration: Leverage collective genius.

  • Integrity: Be real

  • Accountability: If it is to be, it’s up to me.

  • Passion: Committed in heart and mind.

  • Diversity: As inclusive as our brands.

  • Quality: What we do, we do well.


Coke, as a massive brand, embodies bold statements like “shape a better future,” perfectly aligning with its image. Small businesses, however, can thrive without such grand claims. Embrace authenticity by focusing on what you genuinely do. Reflect on how you positively impact your customers' lives, no matter the scale. Let the passion for delivering quality service drive your mission.

```
Abundance             Discovery             Hard work
Acceptance            Discretion            Harmony
Accessibility         Diversity             Health
Accountability        Dreams                Heart
Accuracy              Drive                 Heroism
Activeness            Duty                  History
Adaptability          Eagerness             Honesty
Adventure             Ease of use           Honour
Affection             Economy               Hope
Ambition              Education             Humility
Appreciation          Effectiveness         Humor
Approachability       Elegance              Imagination
Attention to detail   Empathy               Impact
Balance               Empowering            Individuality
Beauty                Energy                Innovation
Belonging             Engagement            Insight
Bravery               Enjoyment             Inspiration
Capability            Entertainment         Integrity
Care                  Enthusiasm            Intelligence
Change                Entrepreneurship      Intimacy
Charity               Environment           Intuition
Clarity               Equality              Joy
Cleanliness           Evolution             Justice
Collaboration         Excellence            Kindness
Comfort               Excitement            Knowledge
Commitment            Exhilaration          Leadership
Communication         Expertise             Learning
Compassion            Exploration           Liveliness
Confidence            Fairness              Logic
Connection            Faith                 Longevity
Consistency           Family                Love
Control               Fame                  Loyalty
Cooperation           Fascination           Mastery
Courage               Fearlessness          Mindfulness
Craftiness            Firmness              Motivation
Craftsmanship         Fitness               Neatness
Creativity            Flexibility           Optimism
Credibility           Focus                 Organisation
Curiosity             Freedom               Originality
Customer satisfaction Freshness             Partnership
Customer-centric      Friendship            Passion
Daring                Fun                   Patience
Dedication            Generosity            Peace
Dependability         Genius                Perception
Determination         Genuineness           Performance
Devotion              Goodwill              Persistence
Dignity               Gratitude             Personal development
Diligence             Growth                Playfulness
Directness            Guidance              Poise
Discipline            Happiness             Polish
Popularity            Positivity            Potential
Power                 Precision             Pride
Privacy               Productivity          Professionalism
Progress              Purity                Quality
Recognition           Reflection            Relationships
Reliability           Resilience            Resourcefulness
Respect               Responsibility        Safety
Satisfaction          Security              Sharing
Simplicity            Sincerity             Skill
Speed                 Spontaneity           Stability
Strength              Success               Support
Sustainability        Talent                Teamwork
Thoughtfulness        Tolerance             Trust
Truth                 Understanding         Uniqueness
Unity                 Value                 Variety
Virtue                Vision                Warmth
Welcoming             Wonder
```

Closing

Closing

Closing

We believe this serves as a comprehensive foundation for identifying the core values that are most important to your business.

We recommend selecting approximately 3 to 4 brand values as a small business owner. Consider the implications of these values not only in terms of terminology, but also in how they are reflected in your operations, client engagement, and overall business decision-making.

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