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Roam
CHALLENGE
In today’s world of digital overload, Roam set out to offer something different—a platform designed to guide users towards genuine relationships, friendships, and memorable experiences. Whether helping users find romantic connections, friends with shared interests, or exciting places to visit, Roam proposed a better alternative to the disconnected nature of many social platforms.
The challenge for us was to create a brand identity that was human and joyful while remaining transparent and not overpowering. Roam needed to feel like a refreshing escape, a space where users could frequently return, enhancing their mood rather than overwhelming them.
Roam invited us to build a visual and verbal brand identity that would help cut through the noise of today’s digital world.
We took on the task with the guiding principle of “Simply Sophisticated,” a phrase echoed by Roam’s CEO, Michael, in every conversation. The UI/UX was crafted to feel like a cold can of soda after a long day—refreshing, light, and deeply enjoyable. The design was vibrant and fun, evoking the warmth of summer all year round.
Beyond the digital space, we also designed promotional items that users wouldn’t discard, but instead love to live with. Roam’s identity reflects its mission to foster love and socialization, seamlessly integrating joy and simplicity into every interaction.
WORK OF
Asan Ahmed
Julia Gridneva
Haritha Chamal
David Rubio Martinez
Find your person, people, and place.
