For a long time, emails and inboxes have implicitly become synonyms for chaos. The mainstream inbox providers' efforts to maximize productivity have resulted in more and more complex user experiences.

Notion has always been for boosting productivity through simplicity. With that belief, Notion Mail's development was an inevitable event.

We started an integrated campaign for Notion Mail, consisting of a 4-week rollout plan: Taxi tops, Subway OOH, YouTube Pre-roll Ads, and a Social Media marathon.

Before our work, Notion Mail's positioning was rather vague. With a simple tagline, inspired by the consumer's vocabulary, we positioned them as an answer to the prayer for an inbox that isn't dead. Pun intended.